App development companies play a vital role in Mobile app industry which has reached close to $30 billion in revenue according to a study report & expected to reach heights of over $100 billion in the next few years, more and more businesses are adding this technology to their repertoire. There’s a need to engage with consumers and having an app to do so improves the customer experience tenfold. A mobile device has evolved from just a communication tool to a highly effective business tool over the years. As technology is advancing at lightning speed, that people are getting more addicted to mobile phones, tablets & other smart devices. The Importance of Mobile Apps in Business has climbed the ladder to the top rapidly in past few years.
The days are gone when users use to search websites for information. They need everything personalized and fast. Users prefer to download the mobile app and perform all the activities through those apps. They need access to information whenever they want.
Companies have understood this and started giving importance to business apps, as the popularity of app using is increasing. There are various reasons why customers prefer apps over a website. Let’s highlight some of the key points;
1. Customer engagement.
The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information. If done right, you can turn those engaged customers into revenue-generating ones.
2. Customer service and support.
Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.
3. Interface and Functionality.
Your app can be integrated with many different systems, pulling information from your current databases into an easy to use solution designed with your users in mind. A bespoke mobile app can turn those lengthy tasks into a seamless transition from one screen to the next, in a good design intuitive interface designed for usability.
Mobile apps have various features for various industries. E.g. you are into a service industry like online food retail, healthcare, salon, spa, laundry, etc. A mobile app can be helpful for your target customers to book an appointment. Then you can use push notifications or messages to update them about their appointment. Mobile payment is one of the most popular online payment options nowadays. Small businesses can integrate payment options in their mobile app & can collect direct payments through credit cards, debit cards, online payment or payment through any third party. Mobile payments are user-friendly, secure & very fast.
Mobile Analytics is a blessing for any business. You can have a 360-degree view of your entire business process. You can keep track of emails, contacts, appointments, team meetings, projects, financials, etc. Sale support analytics can be added, which can automate your entire sales life-cycle and your sales team can close more deals quickly. A mobile analytics solution integrated with your business app saves time, gives you real-time actionable insights, looks more organized and can optimize overall productivity. It can be proved as a perfect growth model for your business.
Mobile applications allow businesses to provide better and more targeted delivery of marketing materials and customers a far better experience in general. While the advantages of developing an app platform are apparent, you may be at a loss as to where to start. The first step in your development phase comes with hammering out the purpose and strategy of what you want your app to do. For a first-generation app, keep it simple and stick to one goal. You can always regroup after you understand your customers’ responses and demands.
Appingine is one of the highly professional Mobile Application Development Company. Our team of android and iOS developers built many innovative and user-based mobile applications for all kinds of industries and businesses. We create long term value for our clients by identifying both risk and opportunities in the market. Feel free to talk to our consultant, do not hesitate to as for consultation, it is FREE. We will give your idea a mobile touch. Contact Us now and discuss your project.